Monday, March 31, 2008

Lessons from the African Savannah, Revised

Stefano Casertano at Thinking Bits has a hilarious piece about this old parable on the African Savannah.

"Every morning in Africa, a Gazelle wakes up. It knows it must run faster than the fastest lion or it will be killed. Every morning a Lion wakes up. It knows it must outrun the Gazelle or it will starve to death. It doesn't matter whether you are a Lion or a Gazelle. When the sun comes up, you'd better be running."

"First of all," he says, "Lions hunt at night. Only untalented lions, unable to get anything at night, would stay up in the morning to try get something to eat. Then, mostly female lions hunt. So the claim is only valid for "untalented female lions", to avoid generalizations.

"Second, Gazelles seldom run. They only do that when they see a threat; it is rarely represented by a lion. Most of the times it is a van packed with tourists and screaming kids. Gazelles like to perform other activities when they wake up, than start running like crazy. If they do such things, park guards would think they have gone nuts and would shoot them down."

Read the complete post, its great...

While we're on the subject, here is the single greatest wildlife video every filmed. It takes a while to develop, so be sure and watch the full seven minutes. You will not be disappointed.


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Sunday, March 23, 2008

The Road to Entrepreneurship

I just authored a post on the Columbia Business School blog about my plans for an entrepreneurial career. Columbia's new blog is an incredible platform for students and faculty at the school to share some of the amazing experiences we have everyday here in New York. From reports on guest visits by CEOs and entrepreneurs, to coverage of financial markets and and stories from student travel experiences, the blog is fast turning into one of the most engaging spaces on the net. No thanks to the fluff I manage to slip past the editors...

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A New Data-Driven Web Marketing Consultancy

Petersen Worldwide
I just launched Petersen Worldwide to provide web marketing services to small businesses. Contact me to find out how I can help drive more traffic to your site, boost conversion rates, and send your online marketing ROI through the roof.

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Sunday, March 16, 2008

Update: Tiger Leaping Gorge Safe Afterall

Thank you Phillipe, who notes that Tiger Leaping Gorge will not be dammed after all. Evidently the article I found (via Tiger Leaping Gorge's Wikipedia entry) is out-of-date.

Now I'm stuck, because this morning I decided that I was DEFINITELY going to the gorge during my China trip this summer. I'll probably still go, but now I can explore other options.

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The Fate of Tiger Leaping Gorge in Question

The Chinese are planning on damming the Tiger Leaping Gorge. They are going to move 100,000 people out of this spectacular place, in the process destroying one of the truly successful models for eco-tourism in China.

This is one of my top 5 most gorgeous places on the entire planet, right up there with Machu Pichu and Iguazu Falls. What a stupid idea!

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Friday, March 14, 2008

Did you do well on the GMAT?

Did you do well on the GMAT?

I've just launched a free online resource, GMATmastery.com, where I'll be sharing insights to help people get ahead on this test.

If you scored above 720 on the GMAT and would be willing to do a quick interview (either by email or phone) please e-mail me: rpetersen@gmail.com.



Thanks!

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Search Engine Strategies New York

Next week my brother and I will be attending Search Engine Strategies New York . The premiere search marketing industry conference, SES provides direct access to the world's most creative and influential figures in the search engine business.

In my view, attending this conference for 3-4 days will add far more value for my new businesses than a full month at Columbia Business School.

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Thursday, March 06, 2008

Raising Capital to Scale ZoDeco.com

I've just created a listing on Prosper.com to raise $20,000 in growth capital for the online furniture business I operate, www.ZoDeco.com. If you are looking for a safe way to earn above-market returns on your capital, this is a great opportunity. Click on the banner image below to learn more:

Provide growth Capital to ZoDeco.com through Prosper

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