A unique approach to on-campus recruiting...
Below is the actual cover letter that landed me an interview with Yahoo! They tell me it was the most unique cover letter they've received from any business school. And also the reason that I got the interview...
(FYI, The search no longer takes you to the specific post due to today's change of domains for the blog)
October 24, 2007
Dear Yahoo!
Cover letters strike me as inherently boring. Yahoo!, on the other hand, seems like a fun and exciting place to work. This juxtaposition bothered me for a while, until I realized that this is my cover letter and I can do it however I like. To that end, I’ve created a very short video about myself which you can find by pasting “Why should we hire Ryan Petersen?” into your search engine.
Thanks for considering me for this marketing manager position.
Yours truly,
Ryan Petersen
Columbia Business School
MBA Class of 2008
Labels: business, Columbia Business School, Interview, Yahoo
posted by Ryan Petersen @ 11:19 AM
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